All because these guys all come from print backgrounds and can’t wrap their heads around the paucity of font choices.

I have tried, stomped my feet, wept, and begged that we maintain some semblance of web standards and finally they just stopped inviting me to the “re-branding meetings” because we “tech guys” (I’m a lowly SysAdmin) just don’t get it.

But when the Creative Director/Owner sees that we no longer get ANY organic search hits on our site… I guess I know what I can point to.

Sorry… this was long.. just had to get it off my chest.

But SEO is the one thing that really hits the company where it hurts, and it has nothing to do with whiny, annoying users. :)

Thanks for posting this.

Btw, Google can read PDF’s without much problems and transcribe it for you. Note how almost all PDF links in your page have View as HTML option.

Here is how you make PDF file unreadable to Google:

1. print it out
2. crumple the paper into a ball, dip it in water and smear it with grease (to throw of OCR)
3. scan it in as PDF
4. post it on the web

This is actually a standard procedure at many companies I visited. People are actually quite amazed when I tell them you can simply convert their documents to PDF’s using Distiller or one of the 500 free utilities avaliable on the makret.