Welcome to my site, my name is Ara.

I'm a web developer, an author and a blogger. You can find me on Twitter, Flickr, and LinkedIn. I've also been known to occasionally tinker on side projects.

Webstyle Magazine–It Begins

I finally bit the bullet and decided to go ahead with my dream of publishing an online magazine. Webstyle Magazine, the lifestyle mag for the web professionals will launch on July 1st. The mag will go beyond the standard fare of how-to tech articles and cover any and everything that is of interest to people [...]

Why I Take Issue With Lost

Lost turned out to be a monumental let-down to me. A lot of people wonder why I make such a big deal out of poorly written fiction. It’s because, as in the case of Lost, we aren’t talking about real-world mysteries like “did Atlantis ever exist and if so where is it?” No, we’re talking [...]

Why I Hate Viral and Social Media Marketing

I hate social media marketing. It gets on my nerves because it’s fake. It’s a bunch of impostors crashing our party, trying to turn a buck. Think of it like the friend or family member at a social gathering who’s trying to push a product on anyone he can corner. It’s out of context and [...]

Dear Loyal customer, Screw you. Sincerely, Bell.

I just got this letter from Bell. Maybe I’m reading it wrong, but to me it seems like Bell is annoyed at having loyal customers and wants to shake off as many as possible. Dear Ara Pehlivanian, We are writing to inform you of two changes to your Bell TV programming package. First, its monthly rate [...]

Our Deepest Fear

By Marianne Williamson Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness That most frightens us. We ask ourselves Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a [...]